Blog

How to write accessible web content

by by Lindsey Markel, Senior content strategist

Following a few content tips can make a big difference in the accessibility of your website.

Lindsey wearing pink pom-pom earrings and writing on a pink Post-it
Illustration of arrows encircling an hourglass
Nobody has time for manual end-to-end testing

The value of automated end-to-end tests becomes much more obvious when looking at the ways that manual end-to-end testing often falls short.

Illustrated man viewing data on a laptop surrounded by a calculator, coins, and charts
Revealing the hidden depths of complicated data

We built a custom data warehouse that integrates with Power BI and Amazon Web Services, helping an online apparel retailer make more informed decisions.

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Should you buy off-the-shelf software or build custom?

There are benefits and business cases for both. Here’s what to consider when deciding on an approach for your new software solution.

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Stop spinning your wheels by focusing on content that matters

If you manage content for a website, take some pressure off and save yourself time by ditching these long-held beliefs about the web.

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Know what you’re testing before you build it

How Behavior Driven Development (BDD) helps to inform early stages of production, not just the end-to-end testing.

An illustrated woman holding a smiling face and a frowning face, balancing on a board with a fulcrum that's a neutral face
Striking a balance between your values and your benefits

Just like many aspects of life, you won’t always find a company who is a “perfect fit” for you, but finding a place that fulfills your most important values could be the key to your happiness, psychological safety, and satisfaction at work.

100 people, mostly happy, but there’s always a few getting frustrated
Giving your future self a little credit with progressive enhancement

The web is complex, and the things you build are going to fail. With progressive enhancement, though, you can deliver the best possible experience to each and every user even when things go wrong.

A mock unit test example
What is Behat? An intro to the BDD framework

To implement automated testing that improves your code and saves you time, here's how to use Behat, a Behavior Driven Development (BDD) PHP framework.

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Can't use oEmbed for video? Try this workaround

Here’s how we developed a video embed component in WordPress using Open Graph metadata and Advanced Custom Fields.

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3 signs that you need a UX designer

How do you know that your website or app is working for the people who need it? A bad user experience is bad for business — but a UX designer can help.

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What is Behavior Driven Development, and why is it valuable?

QA analyst Jeremy Boehme defines Behavior Driven Development (BDD) and answers all the questions: How does BDD work? Why is it good for the lifespan of your software? What’s the difference between BDD and TDD?

Danielle Hendricks with the hosts of the Virtual CPA Success Show podcast
It's less about selling tech, and more about understanding people

I visited the Virtual CPA Success Show podcast to talk about my role as account executive, and how I connect organizations to the Pixo team to help solve their problems through tech.

Cinderella's body with a website homepage as the head
More than pretty: How effective visual design goes beneath the surface

Investing in visual design is worth it — because how a website looks is a big part of how it works.

Pixo CEO Melinda Miller smiling while sitting at a table with colleagues
Taking pride in who you are – and finding a workplace that does too

If you’re LGBTQIA, it’s worth seeking a workplace that sees your differences as a strength, not a liability.

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Your content strategy needs more than executive-level stakeholders

When designing a digital product, the highest level decision makers aren’t the only voices that matter. Talk to employees who will actually rely on the product day to day.